By Sanjay Vrudhula Today’s market researcher has many technological tools for both quantitative and qualitative research methodologies. The advent of wireless devices, social media platforms, high-speed Internet connectivity and international panel availability for sampling has created unique opportunities for understanding the behavior of the marketplace. Seldom will you find a researcher that somehow is not [...]
By Lyle Durbin For many years, public opinion researchers have relied upon the telephone as a means to gather a random probability sample for general population studies. Until recently, this method had many advantages – for the most part, every household had exactly one telephone line, and these telephone numbers were assigned in such a [...]
In A Hurry?
What Clients Say
CRI has provided services for all seven of Schreiner University's annual attitude & awareness surveys. I have been impressed by the firm's service, thoroughness and professional advice. It has been a very good partnership for us.Lane Tate, Vice President of Marketing
My company’s reputation depends on providing our clients with a quality product, and that product is dependent on quality data. Since 1998, I have chosen CRI to collect data on survey research projects. CRI delivers accurate data, on-time and within budget. I trust CRI.Buster McKenzie, President
Southern Media & Opinion Research, Inc.
We’re proud to call CRI a valued partner CRI is often our go-to quantitative research firm not only because of their sound recommendations and their solid research skills, but they also provide exceptional analysis and professional reporting, which is especially critical when our clients require a fast turnaround. They get the job done well, and that allows us to do our job even better.Brian Dolezal, Vice President of Client Services
Our syndicated study is surveyed in 84 markets around the U.S. with a duration of 30 minutes. For over fifteen years, CRI has provided the highest level of performance on this demanding project. You can rest assured that CRI will do every project right, on time, every time.Tod C. Higginbotham, Vice President
We have been consistently impressed with CRI’s accurate estimates, innovative questionnaires, well trained interviewers and quality data delivered on time. CRI treats our respondents with respect while accomplishing every research goal. We highly recommend them.C. Dirk Rinker, President and CEO
Customer Research International
135 South Guadalupe St.
San Marcos, Texas 78666