By Sanjay Vrudhula Today’s market researcher has many technological tools for both quantitative and qualitative research methodologies. The advent of wireless devices, social media platforms, high-speed Internet connectivity and international panel availability for sampling has created unique opportunities for understanding the behavior of the marketplace. Seldom will you find a researcher that somehow is not [...]
By Lyle Durbin For many years, public opinion researchers have relied upon the telephone as a means to gather a random probability sample for general population studies. Until recently, this method had many advantages – for the most part, every household had exactly one telephone line, and these telephone numbers were assigned in such a [...]
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