By Sanjay Vrudhula Today’s market researcher has many technological tools for both quantitative and qualitative research methodologies. The advent of wireless devices, social media platforms, high-speed Internet connectivity and international panel availability for sampling has created unique opportunities for understanding the behavior of the marketplace. Seldom will you find a researcher that somehow is not [...]
Is Telephone Surveying Becoming Extinct?
By Lyle Durbin For many years, public opinion researchers have relied upon the telephone as a means to gather a random probability sample for general population studies. Until recently, this method had many advantages – for the most part, every household had exactly one telephone line, and these telephone numbers were assigned in such a [...]
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CRI has conducted thousands of business and residential interviews for BBC as a team member on numerous studies over the past decade. Their staff take the time to understand our projects and the needs of our clients. We appreciate their attention to detail, responsiveness and professionalism. We are looking forward to working with CRI on many projects in the future.Kevin Williams, Director
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Our syndicated study is surveyed in 84 markets around the U.S. with a duration of 30 minutes. For over fifteen years, CRI has provided the highest level of performance on this demanding project. You can rest assured that CRI will do every project right, on time, every time.Tod C. Higginbotham, Vice President
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CRI has provided services for all seven of Schreiner University's annual attitude & awareness surveys. I have been impressed by the firm's service, thoroughness and professional advice. It has been a very good partnership for us.Lane Tate, Vice President of Marketing
Schreiner University
We were pleased with the end result of the survey. Council was impressed because it was statistically accurate and will help them focus their efforts in goal setting and budget priorities. It was presented in a method that was easy to understand and easily relatable by our citizens in general. In total, it was a very pleasant experience and well worth the money spent.Scott Wayman, Assistant City Manager
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