Customer Research International

Bond Voter Program

Description
“From conception to election”, CRI’s public opinion research can shape the crafting of school and other bonds, and the campaigns to get them passed

Targets

  • Discerning voter awareness
  • Developing pre-election communication and strategy
  • Discovering mindset of all voter segments

Value

  • Reveal voter perceptions, opinions and biases
  • Identify depth of voter understanding
  • Hear multiple voices from different voter segments
  • Map most effective channels for reaching different voter segments
  • Deeper understanding of knowledge, attitudes and perceptions as the relate to approval or non-approval