Customer Research International

Intercepts and Exit Interviewing

Description
On-site, targeted interviewing for retail service and public venues to capture customer experience

Targets

  • Customer perception of service, selection and other key retail metrics
  • Customer expectations and unfulfilled wants
  • Track customer origin
  • Typically non-available customers and visitors

Value

  • Turnkey intercept solution
  • Simultaneous, multi-market capability
  • Identify reasons for failed customer conversion
  • Keep up with changing customer expectations