Customer Research International

Online Surveys

Description

  • 5-15 minute questionnaire posted online
  • Respondents can be recruited from a panel, customer database, etc. and directed via e-mail or regular mail

Applications

  • Feedback from customers or other databases
  • Awareness, perceptions, attitudes from a consumer or B2B panel
  • Evaluation of creative via multi-media

Limits

  • Depending on topic, the skew of an online panel can be problematic
  • Incomplete surveys
  • Self-selecting sample
  • Panel and incentive costs

Value

  • Easy to deploy
  • Easily target group based on existing database or panel
  • Opportunity to include multi-media for evaluation
  • Respondents participate on their schedule