Description
- 5-15 minute questionnaire posted online
- Respondents can be recruited from a panel, customer database, etc. and directed via e-mail or regular mail
Applications
- Feedback from customers or other databases
- Awareness, perceptions, attitudes from a consumer or B2B panel
- Evaluation of creative via multi-media
Limits
- Depending on topic, the skew of an online panel can be problematic
- Incomplete surveys
- Self-selecting sample
- Panel and incentive costs
Value
- Easy to deploy
- Easily target group based on existing database or panel
- Opportunity to include multi-media for evaluation
- Respondents participate on their schedule
