CRI works directly with retailers, service providers, manufacturers and others to provide market and customer insights critical to business profitability and growth.
How We Help
- Discern customer perceptions regarding product and service offerings
- Typify customer wants and needs
- Identify and assess viable market segments
- Testing and evaluation of consumer-directed messaging
CRI has decades of experience providing the key targeted and reliable research for these marketing processes.
Things We Do
We work closely with CEOs, CMOs, marketing directors and small business owners in:
- Assessing research needs
- Designing and executing practicable research methodologies
- Analyzing and presenting the data in a manner that ensures findings translate into actionable recommendations
It is not uncommon for our research to uncover surprising customer perceptions and experiences that result in refining of marketing messages, operational processes, and more.
Take a look inside our Services area to learn more about the research tools we offer, and how they might be applied to your organization’s needs.